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Honing Your Sales
Plan to Perfection
Your Sales Plan Will be a Part of You Through Repetition
The Law of Repetition will help you to learn your sales plan.
Practicing it over and over and over, until it becomes a part of
you. Gaining the right momentum during it, finding the right
rhythm and pitch on each word. The correct inflection for other
parts.
The more times you present it in front of prospects, the more
comfortable you become with it. A concert pianist must practice
every day to retain their skills with playing the piano. Just like
a actor must rehearse their lines to memorize them and find
different ways to present them to the audience. You too must
rehearse your sales pitch.
Think of all of the practice and training that a professional
athlete puts into their sport. You too as a professional sales
person must practice until it makes your brain hurt. Just as a
quarterback's most valued asset is his throwing arm, your mental
capacity, is your most valued asset. Train your mind to think on
the fly. Teach yourself the plan in complete detail. Repeat until
you think you have it down perfect, then repeat again.
The Importance of Conviction
To be able to convince ourselves that our product or service is
the best, is one the more difficult aspects of being a sales
person. Once we can attain this state of mind however, it becomes
easier to convince others that your product or service is the
best. The origins of the word conviction is derived from the Latin
word, "con," meaning with, and the word "vincere," meaning to
conquer. The basis of being able to convince yourself of your
proposition is, to be able to think through the proposition to
completion and find the key points to your product.
The Secret to Increased Sales
The consumer will never be able to judge you on what you don't
say. They are most aware however of what you do say. The sales
plan may be old to you, but to them it's new and something they
have never heard before. There are times that you are going to
feel like if you repeat it one more time your head is going to
explode. Remember that the prospect is always watching your every
word, movement, and attitude.
To be able to master your sales plan, means that you will enjoy
your work. All of your practicing and rehearsals have paid off.
You are able to enjoy the fruits of your labors, just like the
football team can enjoy a victory in the Super Bowl. Having fun
and enjoying your work is achievable, and it reflects on your
convictions of your product, and affirms your belief to the
prospect in what you say.
There are some that argue that memorizing a sales plan is a bad
thing. It makes a sales person sound fake, and shallow. This is
not true though. When practiced and rehearsed long enough, it
gains a life of its own. It resembles a living being. There is
thought and effort that have gone into its recital, and it will
show with feelings and life.
Source:
http://www.topcommission.com |
