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Doubling Your Sales
can be Easy – The Law of Averages
The law of averages, it is a concept usually introduced during
primary or secondary education. However, it is rarely mentioned
outside of the mathematical or scientific fields. In fact, you
probably have never realized it but this law also applies in the
field of sales. Making money in the sales field is all about the
law of averages, unfortunately, it is rarely applied. Learning to
apply the law of averages in your sales plan can be an effective
way of doubling your sales.
What is the Law of Averages?
The law of averages, simply it states, more exposure, equals more
results. The more times something is shown or presented the
greater, the chance is that it will result in an action being
taken on it. For example, if you are in the business of selling
cars, the law of averages states that if you present a particular
car enough times it will result in a sale. The same goes for any
other type of product or service. The greater the number of people
the product is shown to and the more places it is shown the
greater the chance that a sale will result.
In the sales industry, the law of averages is often referred to as
luck. There are some sales people who are luckier than others and
who always seem to have a significantly higher number of sales.
This luck is more likely to be the result of the practical
application of the law of averages than any external spiritual
force.
Applying the law of Averages
When working in sales it is necessary to develop a practical
approach to applying any strategy. The first step to applying this
particular law is to consider the habits of your normal clientele.
What types of products do they go for? What on average do they
consider? This is a good place to start. It gives you an easy set
of products to test your strategy out on before concentrating on
attempting to apply the law on harder to sell items.
Doubling your sales with the law of averages may require you to
adapt your current sales approach in order to maximize the
potential available to you. Many sales people focus on a specific
product and this can work but it would only double your sales of
that particular product. The best way to utilize this method and
provide a fail proof way of increasing your sales is to present a
wide selection of products to the consumer. This provides for the
not only the law of averages but also gives the consumer a greater
number of options and a better chance of finding exactly what they
want.
A good way to learn about the practical application of the law of
averages is to observe the top salespeople in your area or
department. By observing these individuals and by keeping the law
of averages in mind you can begin to see how these salespeople use
it with every prospect they approach.
The laws of Compensation and Acceleration
The Law of Averages is not the only law, which can be applied to
the art and science of selling. The law of Acceleration states
that by applying the Law of Averages and presenting more
opportunities for sales as a salesperson you will make sales at a
faster rate. The Law of Compensation states that for the effort
applied an equal result will be gained. The more effort you put
in, the more reward you will see.
Source:
http://www.topcommission.com |
